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Observations help corporations develop targeted campaigns that meet the specific requires of an viewers. They support marketers model their sales strategies to improve their very own chances of earning cash. For instance, a great ice cream store may establish a marketing campaign focusing on seasonal tastes based on buyer preferences. By gathering data that supports this, ice cream shop can focus its promoting efforts on fruits flavors.

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Observations from marketing data can be very useful, specifically brands apply multiple stations. Getting this can be complicated for rank and file advertising employees, because they must gather data out of multiple sources and normalize it. In other words, these kinds of efforts take some time and need complex calculations.